INDUSTRIETOP
Client | Flanders Technology & Innovation (FTI)
Script & Production | Sylvester
Storyboard & design | Stefanie Verhoeyen
Animation | Fabio Verhelst
Sound | Leander Leenders
Voice Over | Arthur Maes
WHAT
Internationally, Flanders is known as a region with a strong technology and innovation ecosystem. In order to increase awareness of this knowledge and experience within our region,
FTI organized a ten-day festival. On the final event an intro video was showcased..
HOW
We created a short intro video delivering the core message by our next generation, yet in a playful way.
Main character
The protagonist, an 11-year-old boy, is a representation of the next generation. Through his eyes, we see how industries drive innovation, create jobs, and support our daily lives. I've decided to use line drawings together with a cutout approach. This style provided a flexible workflow and left room for interpretation.
Storyboard
In the storyboarding phase I went for a direct and a literal approach. This helped to picture the child’s imaginative mind. We worked through several iterations, cutting out scenes and words until we had the most condensed and straightforward version.