POM OOST-VLAANDEREN

Client | POM Oost-Vlaanderen
Production | Het bataljon
Project type | Explainer video
Project role | Storyboarding, design, animation

PROJECT

Carbon2Value is an international collaboration dedicated to building a more sustainable future. To make its complex process accessible to the public, we created an engaging explainer video with a clear script, compelling visuals, and animation.

Visual use of metaphors

This project is dedicated to a sustainable future, aiming for a carbon-neutral industry by 2050. To make the complex chemical process accessible, we used metaphors and a collage-style approach, turning abstract concepts into clear and tangible visuals. The explainer video is designed to instantly engage the audience and serves as an introduction in presentations.

Storyboard

In the storyboarding phase I visualize the script. This is where the storytelling comes in. After reasearch about the subject, I start sketching. While maintaining straightforward visuals, I translate the words and aim to convey the core message of the video.

Stefanie thought out great ideas to explain it in an easy way to people with no prior knowledge. A great strength for an animator! The collaboration was also very pleasant. Always punctual, correct and creative!

Antje Overmeire - Head of Production

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