Innovation industry x visual storytelling
Innovation is solving problems and looking for what’s the user’s needs. When you’re having an idea, you don’t only want to show just the idea, but also how people interact with it and how it can be a solution. Visual storytelling within the research and development phase helps moving ideas forward.
The use of visual design:
allows people to easily process the idea and see what the goal is and achieve it.
can be used as prototyping material or at the end of a project to sell it in the internal organization to move it to the next phase, to get green light to implement it.
helps packing a lot of content instead of a 50-page deck, which gives more space for consultation within presentation meetings.
creates an emotional connection with the viewer and build up enthusiasm.
leaves room for imagination and opens the discussion, taking an idea to the next level.
creates consistency in the way of telling your story (when you see several people)
Insight videos
Low fidelity videos that frame the problems and the insights of future users. All collected research material gets filtered and gets reused in a compact video.
Experience storyboards
Storyboards from a human centered point that show any type of interaction a customer have had with your business. Experience storyboards are helpful if you are doing general research.
Customer journey maps
Diagrams that illustrate the steps your customer goes through in engaging with your company, for one specific product, online experience, or service. This is an effective way to analyze each touch point and how customer service can be optimized.
Collaborative videos
Low fidelity videos being used in the prototyping phase to enhance the idea and that are flexible to change on the way.
Presentation illustration
Supporting illustrations, to create engaging and easy-to-digest content.
Explainer animations
High fidelity animated videos to visualize complex themes and bring the story to the public, in an engaging, fun and attractive way.
Example of a customer’s journey map
Low fidelity videos vs. high fidelity videos?
Research and development within innovative teams is a changing process. Within this phase, the use of low fidelity videos makes it possible to keep up with the changes on the go. Low fidelity videos are a rapid prototyping way. They leave room for imagination and open the conversation, which generates process stimulation.
In a further phase, high fidelity videos can be developed when the idea and concept phase is complete. These videos are more refined and show more details of how the product/services works. They are often presented to investors, internal groups or at a later stage to the wider public.