A PATIENT’S JOURNEY
Project Type | Customer journey map
Project Role | Art direction, design
WHAT
A customer journey map is a very simple idea: a diagram that illustrates the steps your customer goes through in engaging with your company, whether it be a product, an online experience, or a service. Visualizing the customer’s journey can help innovative teams to stimulate the user testing phase and client presentations.
Benefits of customer’s journey maps
Better understanding of how the customer goes from one touchpoint to another and how easily he’s able to do so.
Enable brands/companies to connect with their customers on an emotional level.
Reveal where gaps may exist in customer service.
Help with optimization of customers experience, sales and marketing practices.
Sketch first proposal